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EdLogics is a digital health education platform that uses game-based learning, incentives, and personalized content to improve health literacy. Employers, health plans, and communities use the platform to engage people in short, interactive activities that teach real-world health topics, from chronic conditions to benefits navigation. The goal is simple: help people make better everyday health decisions while reducing healthcare costs and improving outcomes for the organizations that support them.
Marketing Website, SaaS
At EdLogics, I spent 11 years as Creative Director and Lead Product Designer, owning the end‑to‑end design of a complex B2B gamified health education platform across desktop and mobile. I led product design from discovery through high‑fidelity delivery—defining user journeys, interaction patterns, game mechanics, and responsive layouts—while working closely with engineering to scope features, write requirements, and design with code, performance, and real‑world constraints in mind. A big part of the role was architecting and evolving a multi-surface design system that spanned the core product, games, and marketing experiences: components, tokens, layout grids, motion specs, and interaction states documented and maintained so changes scaled cleanly across the entire platform. I also led Webflow development and the marketing site to keep the product story, design system, and brand expression tightly aligned.
Beyond the core platform, I directed a small design team and drove the creative for campaigns, sales collateral, infographics, animations, and promo videos—supporting leadership and sales with narratives and decks that actually helped close deals. As our Director of Operations put it, I “consistently brought vision, innovation, and exceptional results” across channels, combining “a deep understanding of both design and business objectives.” Day to day, that meant treating the brand as a system: making sure the EdLogics design language showed up clearly and consistently everywhere—from the product UI to print, web, and social—so the experience felt coherent for employers, health plans, and members using the platform.
The EdLogics Platform is a digital health education tool designed to boost health literacy through interactive, game-based learning. Users engage with short, bite-sized activities—like quizzes, scavenger hunts, spin-the-wheel challenges, and drag-and-drop games—covering key topics such as chronic conditions (e.g., diabetes, cancer, mental health), preventive care, telemedicine, insurance navigation, and wellness habits. Backed by evidence-based content vetted by clinicians and aligned with CDC guidelines, the platform personalizes recommendations based on user interests and progress, making complex health information accessible and actionable without overwhelming the learner.
At its core, the platform combines gamification elements—leaderboards, friendly competitions, and real-time notifications—with tangible incentives like cash prizes, gift cards, charity donations, and local merchant rewards to drive sustained engagement. Users track their learning journey, earn points, and participate in drawings (e.g., monthly HealthScratch tickets or annual jackpots up to $5,000), turning education into a rewarding habit. This approach fosters proactive behavior change, with reported outcomes including improved knowledge retention (89% of users find it highly informative), habit shifts (e.g., better medication adherence or increased screenings), and higher utilization of employer benefits.
Built for scalability, the platform is fully customizable for employers, health plans, universities, and communities—tailoring branding, messaging, and incentives while integrating seamlessly with existing systems. Implementation is straightforward. It provides quarterly data insights on usage, knowledge gaps, and engagement trends to inform strategic planning. Overall, EdLogics emphasizes health equity by empowering diverse users to make informed decisions, reduce healthcare costs, and achieve better outcomes in everyday life.
