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Carmella’s Plates & Pints introduced the Whiskey Passport program as an extension of its long-standing focus on a diverse and expansive whiskey selection. Since opening in 2013, the restaurant has steadily built a collection of rare and notable whiskies from around the world, guided by ongoing research, guest input, and careful curation. The Passport began as a physical, paper book system that eventually grew to more than 1,700 individual passports, prompting a transition to an interactive digital format to better support a growing base of returning whiskey enthusiasts. The program allows guests to document and explore whiskey tastings over time within the context of Carmella’s lodge-like, whiskey-forward bar environment.
Web Application
For Carmella’s Plates & Pints, I transformed their three physical passport books into a fully digital, cross‑device loyalty web app built in Bubble.io. Guests can log in from any device—or quickly scan a QR code on table tents and menus—to access their personal passport, browse Carmella’s huge spirits catalog, and track their progress. The interface lets users filter by stamped vs. unstamped spirits, search by name, rate each pour, and add their own tasting notes while also seeing average ratings and notes from other members to help them decide what to try next.
I also designed a gamified tier system that turns the loyalty program into a “collect them all” experience. Each passport has three prize tiers represented as a vertical progress path with trophies; as guests earn stamps, they can open a tier‑progress view to see exactly how close they are to each reward. Hitting a tier triggers a celebratory confetti animation around the trophy, reinforcing the win and encouraging them to keep going.
On the admin side, I built an interface that makes managing the program far easier than paper. Staff can search and edit spirits inline with autosave to the Bubble database, filter by star ratings to see what’s performing, review member notes to understand preferences, and export the full customer list as CSV for marketing. The overall UX leans into the physical “passport” metaphor—book covers, stamp counts, tier progress modals—while staying responsive so it works just as well at the bar on a phone as it does on a laptop in the office.