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American Natural is a convenience retail and fuel brand focused on better everyday choices—quick, affordable food made with higher‑quality ingredients and local favorites, paired with more responsible energy options. Their locations combine an eatery with traditional fueling, offering healthier menu items, sustainable and plant‑based products, and access to alternative fuels like CNG. With a commitment to reducing carbon impact and supporting local communities, American Natural positions itself as a community‑minded alternative to the typical convenience store.
Website
For American Natural, I partnered with another designer to modernize their outdated website and translate the brand from “gas station” to “local café and market that also sells fuel.” My primary role was Webflow development with design support—building a clean, approachable UI that highlights their eatery experience, fresh food, and relaxed in-store atmosphere. The content and visuals focus on real people and locally sourced ingredients, positioning American Natural as a place where everyone—from soccer parents to construction crews—can grab something genuinely good, not just typical convenience-store fare.
To support their business goals, I built an interactive, CMS-driven locations map so customers can quickly find nearby stores and see what each one offers. I also implemented an easy online ordering flow for pickup, making it simple to browse the menu and place an order directly from the site. Together, these updates help drive more in-store visits, showcase the quality of their food, and reinforce American Natural’s commitment to local products and communities.